.A global youth-focused functional fitness program delivered through schools and scaled through competition, community and technology
EXCLSR starts inside schools and grows into regional and global competition, creating a structured pathway from first session to elite performance.
In partnership with DEKA, a global leader in functional fitness competition, EXCLSR is introducing a new era of youth fitness racing.
Our platform combines structured race formats, school participation and performance data to create a competitive environment where young people can challenge themselves, track their progress and build lifelong healthy habits.
EXCLSR is the first formal school fitness race held in an arena environment.
In partnership with DEKA Youth, a global leader in functional fitness competitions, EXCLSR has introduced a new era of youth fitness racing in UK schools.
As part of the EXCLSR programme, the event brings schools together to compete in a structured race format while building the foundations for a long-term youth fitness movement.
EXCLSR is a structured functional fitness programme for young people aged 8 -18, delivered through schools as part of PE or enrichment provision. Students train through age-appropriate sessions, track every improvement in the EXCLSR App, and follow a pathway from their first session to a live race event.
Progress is measured individually, with every student competes against their own benchmark, not a selection list.
EXCLSR is delivered inside schools, fitting within existing timetables. No specialist facilities required, our programme adapts to the space and kit your school already has.
Live race events are held in professional arenas with DEKA Youth. The first took place at Derby Arena in September 2026, the first schools-only fitness race in the UK.
The programme runs year-round, giving students consistent training, measurable progress, and a race event to work towards.
The first EXCLSR race event took place at Derby Arena on 11th September 2026 in partnership with DEKA Youth.
The next events will be announced soon, get in touch to stay ahead of it.
Students train through functional fitness sessions. Every session is logged in the EXCLSR App, with scores tracked over time and visible on a personal or global leaderboard.
When race day comes, teams of two compete across 10 zones in a timed format. Every finisher earns their DEKA Mark, a medal, and a finisher tee.
EXCLSR was born from a simple belief that young people deserve a better experience of fitness.
We saw the gap between traditional school sport and the way today’s generation actually wants to move, connect and challenge themselves – we knew it could be done differently.
EXCLSR brings functional fitness into schools in a way that feels purposeful and accessible, giving every child the chance to improve at their own pace while still feeling part of something bigger.
Through real competition formats and smart technology that supports progress behind the scenes, we create a clear pathway from first session to global stage.
We will become the global standard for youth fitness, embedded in schools, recognised by governments and loved by students.
Our mission is to develop the next generation of healthy, resilient and confident individuals through structured programmes that combine sport, wellbeing and technology.
We ignite pride, progression and performance in every student and create a personal global benchmark for youth health, competition and community.
EXCLSR develops the whole individual by combining physical performance, mental resilience and personal growth into one integrated framework.
Built by professionals with experience across sport, performance and youth development environments.
Our platform uses technology and data to track progress, personalise development and provide measurable outcomes; giving schools and parents clear visibility on each child’s development.
We create environments where kids feel supported, challenged and connected by building communities that inspire growth and collaboration.
Interested in taking part in the EXCLSR School Race?
Get in touch to register your school or learn more about the event.
Co-Founder
Bryce brings over 20 years of experience in youth development, having worked as a teacher, Director of Sport, housemaster, coach and mentor, guiding thousands of young people through sport, education and personal growth.
As a professional fitness coach and health strategist, he has coached high performers, built scalable coaching programmes and helped individuals develop both physical strength and mental resilience.
A father of two sports-mad boys, Bryce is deeply committed to improving youth health and tackling the growing challenges around physical inactivity, driven by a personal mission to create structured opportunities for young people to train, compete and thrive.
Co-Founder
Peter is a business leader with over 30 years of experience across brand, digital and sport, building exceptional brands within world-class organisations.
He created and led the Global Partnerships division at Red Bull, generating annual revenues of over €15m and working with major brands including Nokia, Microsoft, Audi and Adidas.
As founder of SimplyXDigital, he has spent the past eight years advising ambitious organisations such as Virgin Sport, Limelight Sports, OTRO, The Booker Prize, Lewis Silkin and Hard Rock on strategy and digital execution, while bringing a personal passion for youth sport as the father of two highly active young athletes.
CTO
Matthew is a technology leader with over 20 years of experience across digital platforms, aviation and consumer brands. He works as a consulting CTO, advising startups on technical strategy and team building.
He has worked with Panasonic on airline strategy and led the teams behind Gategroup’s inflight retail platform, used by airlines including EasyJet and Virgin Australia. Earlier in his career, he delivered digital products for brands including Disney, Coca-Cola, Vodafone and Argos.
At EXCLSR, he leads the development of the platform that supports the programme across schools and live events.
Schools interested in introducing EXCLSR can contact our team via email on hello@exclsr.com. We will organise an initial conversation to understand your school’s needs and explore how the EXCLSR framework can be integrated into your existing programmes. Our team will then work with you to design a tailored programme that fits your students, schedule and facilities.
EXCLSR programmes are designed for school-aged students, from 8 to 18 years old, with development frameworks tailored to different age groups to ensure activities are appropriate, engaging and effective.
The EXCLSR APP combines structured physical challenges with AI-powered insights to support student development.
Students create a secure profile where their performance and progress are tracked over time. The platform then uses this data to generate personalised training guidance, while teachers and coaches access a dashboard that helps them plan sessions, monitor progress and identify development trends.
An anonymised leaderboard allows students to benchmark themselves against peers by age group, school and country, helping to motivate participation while maintaining privacy.
The platform is built with strict data protection standards and is designed to evolve over time, including potential integration with wearable fitness technology.
Interested in EXCLSR School Race? Get in touch to register your school or learn more about the event.
